Media Kit 2026 · Treatments & Establishments
Singapore's #2 Ranked Beauty & Wellness Platform · Published by Mapletree Media Pte Ltd
2026
Media Kit · Treatments & Establishments

Your space.
Discovered. Trusted.
Fully booked.

Singapore's most trusted independent beauty and wellness platform. Get your clinic, salon, or aesthetic centre found at the exact moment consumers are researching treatments — and keep them coming back.

🏆 #2 Ranked in Singapore 📊 17.4M Search Impressions 🇸🇬🇲🇾 SG + MY Two Markets ✅ E-E-A-T Editorial 📅 Book & Go Integrated 📧 18K EDM Subscribers 🤖 AI-Cited: Google · ChatGPT · Perplexity
17.4M
Search Impressions
SG + MY combined · Nov '25–May '26
174K
Organic Clicks
Verified Google Search Console data
04:57
Avg. Time on Site
High-intent readers in discovery mode
2,000+
Brand & Clinic Partners
Salons · Clinics · Aesthetic Centres
Section 01 Why Beauty Insider for Establishments
The Platform

Why clinics and salons choose
Beauty Insider.

When someone searches 'best laser clinic in Singapore' or 'hair loss treatment Singapore', they're ready to book. Beauty Insider gets your clinic in front of them — with credible editorial content that builds trust before they even pick up the phone.

What your marketing and clinic team actually needs right now
📍
Found at Intent-to-Book
Consumers search "best aesthetic clinic Singapore" thousands of times monthly. BI content gets your establishment found at the exact moment they are ready to book.
17.4M Impressions · SG + MY
Verified Treatment Reviews
Unlike generic review platforms, TTL Establishment Edition uses credentialled reviewers who experience your treatment first-hand — trust that converts browsers into confirmed bookings.
96% TTL Repurchase Rate
🤖
AI Search Visibility
When consumers ask ChatGPT or Google AI "best glass skin treatment Singapore", BI has been cited as a reference source — your establishment referenced inside the AI answer.
Google AI · ChatGPT · Perplexity
♾️
Permanently Indexed
Unlike paid social that stops when budget stops, BI treatment features stay indexed on Google permanently — still driving bookings for your establishment in 2027 and beyond.
Always Live on Google
📈

Treatment Search Visibility · SG & MY

17.4M Google Search impressions across Singapore and Malaysia in the last 6 months — verified by Google Search Console data from live brand campaigns. Your establishment found when consumers are actively researching treatments.

17.4M
🏆

Proven SEO Authority

Ranked #2 in Singapore by SemRush. Consistent top-3 Google results for searches like 'best facial Singapore', 'laser hair removal SG', and 'aesthetic clinic review'.

#2 in SG

E-E-A-T Editorial Credibility

Treatment reviews written under Google's Expertise, Experience, Authoritativeness, and Trustworthiness framework — the standard that makes clinic content credible and rankable.

E-E-A-T
📅

Book & Go Integration

Beauty Insider's Book & Go feature lets readers find, read verified treatment reviews, and book appointments directly — turning discovery into reservations seamlessly.

Direct Bookings
⏱️

High-Intent Engaged Audience

Readers spend 4–6 minutes per session. These are not passive scrollers — they are actively comparing clinics, treatments, and making booking decisions.

04:57 Session
🔁

Permanent Indexed Reviews

Treatment reviews indexed on Google within 72 hours and stay live permanently. Your establishment visible and trusted years after the campaign closes — at no ongoing cost.

Always On
17.4M
Search Impressions
SG + MY · Nov '25–May '26
174K
Organic Clicks
Verified GSC data
96%
TTL Satisfaction
Would visit again
04:57
Time on Site
High-intent readers
1,000+
Ranking Queries
Per market · SG & MY
72h
Google Indexed
Permanently stays live
Verified · Google Search Console
Live campaign data · Nov 2025–May 2026
174,573
Organic Clicks · SG + MY
17.4M
Search Impressions
#1
Google Rank for Key Queries
AI Citations · Single Answer
Verified campaign data in Section 04 →
Section 02 Audience & Demographics
Who We Reach

Singapore's most engaged
treatment-seeking audience.

📊 Audience Age Breakdown
18–24
25%
25–34
45%
35–44
22%
45+
8%
78%
Female
22%
Male

When a Singaporean searches 'best laser treatment for pigmentation' or 'top hair salon near me', your establishment needs to be in the results — with credible editorial content that builds trust before the first enquiry. Beauty Insider puts you there permanently.

🌐 Platform & Social Reach
📸
Instagram
@beautyinsidersg
14.4K
Followers
🎵
TikTok
@beautyinsiderofficial
10.5K
Followers
👍
Facebook
facebook.com/BeautyInsiderSG
8.5K
Followers
📧
EDM Newsletter
Beauty & wellness subscriber base
18K
Active
📅
Book & Go
Direct clinic booking integration
Live
Bookings
Section 03 Platform Standing
Competitive Ranking

Singapore's top beauty media —
ranked by organic traffic.

Source: SemRush 2025 · Google Search Console Jan–Apr 2026

# Platform Organic Impressions Avg. Time on Site
1 Her World
551,469
04:32
2 Beauty Insider YOU ARE HERE
3.85M Google Impressions ↑
04:57 ↑
5 ZULA
251,530
09:16
4 BAZAAR
183,711
03:57
3 Female
159,287
13:56
8 Daily Vanity
120,712
01:42
💡

Permanently indexed on Google. Treatment features and clinic reviews are indexed within 72 hours and stay live permanently. When a Singaporean searches 'best clinic for acne scars Singapore' in 2027, your establishment can still appear in the results.

Section 04 Platform Performance — Live Campaign Data
6-Month Performance Report · Nov 2025 – May 2026

Two markets. One consistent playbook.
Real numbers from Google Search Console.

The following data is drawn directly from Google Search Console across Singapore and Malaysia — 199 days of verified organic performance for a global brand partnership. These figures represent what Beauty Insider routinely delivers for brand partners across both markets.

174,573
Organic Clicks
SG + MY combined
17.4M
Search Impressions
8.3M SG · 9.1M MY
79%
Mobile Traffic Share
SG 77% · MY 81%
199
Days of Data
1 Nov 2025 – 21 May 2026
🇸🇬 Singapore
Organic Clicks
66,294
from Search Console
Impressions
8.3M
search visibility
Mobile Share
77%
of organic clicks
Avg. Position
13.0
across all queries
Top channel: Direct (50.4%) + Organic Search (47.2%)
🇲🇾 Malaysia
Organic Clicks
108,279
from Search Console
Impressions
9.1M
search visibility
Mobile Share
81%
of organic clicks
Avg. Position
8.5
across all queries
Top channel: Organic Search (62.0%) — strong SEO dominance
💡 A consistent content strategy delivers strong organic performance across both markets — with Malaysia ranking at an average position of 8.5 on Google. Organic Search is the #1 traffic channel in Malaysia and #2 in Singapore, proving the sustained SEO impact of Beauty Insider's editorial approach across the region.
Section 05 Proof in Search — Real SERP Rankings
Where Your Establishment Gets Found

Beauty Insider ranking Page 1 —
on the searches that drive bookings.

These are real Google Search results — not modelled projections. Beauty Insider ranks on Page 1 for high-intent beauty and treatment queries across Singapore and Malaysia, appearing alongside major publishers and retail platforms. Your establishment featured in that content gets the same Page 1 presence — permanently, without ongoing ad spend.

🇲🇾 Malaysia · Ranking #1
#1 for this query
Google best moisturizer for oily skin in malaysia
B
Beauty Insider Malaysia · beautyinsider.my #1
Best Face Moisturiser for Oily, Dry, Sensitive Skin 2026
1 May 2026 — Find a face moisturiser that feels comfortable, with practical tips for oily, dry, sensitive, and combination skin.
→ Treatment partner establishment featured in the product carousel alongside this #1 result
🇸🇬 Singapore · AI Overview
BI cited as top source
Google Glass Skin Singapore
✦ AI Overview
Achieving "Glass Skin" requires overcoming heat, humidity, and drying air conditioning. Local aesthetic clinics and med-spas offer specialised treatments targeting pores, pigmentation, and dullness...
Glass Skin Singapore: A Complete Guide to Smooth Skin
Beauty Insider Singapore — cited as source
→ Your clinic featured in the guide cited inside this AI answer
🇸🇬 Singapore · Page 1
Page 1 · alongside Guardian & Watsons
Google best moisturizer in singapore 2026 for dry skin
Guardian Singapore · guardian.com.sg
The Best Moisturizers and Serums for Dry Skin in Singapore
B
Beauty Insider Singapore · beautyinsider.sg
Best Moisturiser Singapore 2026 for Every Skin Type
Featuring clinic-recommended formulas and treatment insights from Singapore aesthetic practitioners...
🇸🇬 Singapore · Page 1
Page 1 · alongside Sephora & Harper's Bazaar
Google best concealer for dark circles singapore
Sephora Singapore · sephora.sg
Buy Concealer For Dark Circles
B
Beauty Insider Singapore · beautyinsider.sg
Best Concealer in Singapore for Flawless, Long-Lasting...
Including expert tips from Singapore aesthetic clinics and skin specialists...
📌

What this means for your establishment: When a consumer searches high-intent beauty and treatment queries, Beauty Insider appears on Page 1 — alongside major retailers and international publishers. Your clinic or salon featured in that content gets the same Page 1 presence permanently, including Book & Go integration so readers can move directly from discovery to booking without friction.

Section 06 AI Search Citations — Google AI Overview & ChatGPT
Answer Engine Optimisation (AEO)

Beauty Insider appearing in Google AI,
ChatGPT, and Perplexity answers.

Search is evolving fast. When consumers ask ChatGPT or Google AI "what's the best glass skin treatment in Singapore?", AI engines cite their sources. For selected beauty and treatment queries across SG and MY, Beauty Insider has been among those cited sources — creating an opportunity for your establishment to be referenced inside the AI answer itself.

Google AI Overview
Beauty Insider has been cited in AI-generated answers for beauty and treatment queries across SG and MY, including aesthetic treatment and skincare guides.
💬
ChatGPT
ChatGPT has cited Beauty Insider as a reference source for skincare and treatment recommendations in Singapore and Malaysia, alongside major brand and clinic pages.
🔍
Perplexity AI
Beauty Insider has been quoted in Perplexity AI answers for Malaysian beauty and skincare queries, cited multiple times within a single AI-generated response.
Google AI Overview Glass Skin Singapore CLINICS CITED
✦ AI Overview
Achieving "Glass Skin" in Singapore's humid climate requires overcoming heat, humidity, and drying air conditioning. It involves a multi-step routine of deep hydration, gentle exfoliation, and professional aesthetic treatments to balance skin tone...
📎 Sources include: Beauty Insider Singapore, Yahoo Lifestyle, Bio Aesthetic Medispa, ClearSK +4
Glass Skin Singapore: A Complete Guide to Smooth Skin
Beauty Insider Singapore — included in AI source panel
→ Clinics featured in BI guides gain indirect presence in the AI source panel
ChatGPT best sensitive skincare singapore BI AS REFERENCE
💬 ChatGPT — 36 sources consulted
Beauty Insider already has a guide targeting sensitive skincare Singapore, while Guardian, Watsons, Kiehl's, and Paula's Choice cover product discovery and routine-based sensitive skin content. Beauty Insider +4
Sensitive Skincare Singapore: The Ultimate Gentle Guide
Beauty Insider Singapore — cited as a primary editorial reference
→ Clinic treatment features and expert quotes within BI guides carry through to AI answers
Google AI Overview Glutathione Supplements Singapore TOP SOURCE
✦ AI Overview Source Panel
Glutathione supplements are widely available in Singapore, commonly used for their antioxidant properties and skin-brightening effects...
📎 Watsons Singapore +4
Glutathione Supplements Singapore 2026: Essential Guide
Beauty Insider Singapore — featured in Google AI Overview source panel
→ IV drip clinics and aesthetic centres offering glutathione treatments benefit from this visibility
Perplexity AI body wash texture guide malaysia CITED TWICE
🔍 Perplexity AI answer
In Malaysia's hot, humid climate, the "texture" of your body wash matters almost as much as the ingredients... Think of texture as the "personality" of the body wash. Beauty Insider +1
Body Wash Texture Guide 2026: 4 Smart Types for Malaysia
Cited 2× in a single Perplexity AI answer for this Malaysia beauty query
→ Spas and wellness establishments in the body care space benefit from this regional AI visibility
1,000+
Top Organic Queries
Ranking queries per market
67.4%
Brand Recall CTR (SG)
65.0% in Malaysia
80%
Mobile-First Audience
138,718 mobile organic clicks
Section 07 Packages & Pricing
What We Offer · Treatments & Establishments

Four ways to fill your
appointment book.

🏥

Tailored for Clinics, Salons & Aesthetic Centres

This media kit is specifically designed for establishments offering treatments and services. Packages focus on editorial credibility, treatment awareness, and direct booking integration — no product sampling involved. Photography for establishments is not included; all visuals are treatment-focused editorial or video.

📋 Permanent Google & Meta Visibility

Special Reports & Treatment Buying Guides

Best for: Clinic discovery · treatment awareness · capturing search intent

Singapore's most-read treatment guides — editorially driven, SEO and AEO optimised, permanently indexed on Google. Your establishment or signature treatment featured at the exact moment consumers are researching where to book. Examples: Best Laser Treatments for Pigmentation SG · Best Hair Loss Treatments SG · Best Facial Spas in Singapore

Placement in 1 targeted treatment guide (e.g. Best Aesthetic Clinics for Acne Scars in Singapore)
Clinic listing with treatment overview, specialisations & key USPs
Editorial summary highlighting treatment credentials, expertise & differentiators
Insider Rating — transparent scoring on results, comfort, value, expertise
Book & Go integration — direct appointment link in the article
3× Instagram Story amplification
2× EDM blasts to 18,000+ subscribers
SEO & AEO (ChatGPT / AI Overview) optimised · Permanently indexed on Google
1.5M guaranteed impressions via Meta (social media ads) per report per year
💡 Strategic tip: Get your clinic featured in the top-ranking treatment guide for your specialty — that article stays live permanently, capturing every future search for that treatment — including 1.5M Meta-boosted impressions per year, at SGD 2,500.
See example: beautyinsider.sg/best-aesthetic-clinics-singapore
✓ Verified Treatment Reviews

Tried, Tested & Loved™ — Establishment Edition

Best for: New clinic openings · treatment launches · appointment conversion

Singapore's most recognised trust programme, adapted for clinics and salons. Verified treatment reviewers experience your service first-hand and publish authentic, credible reviews — building the trust that fills appointment slots. No product sampling. Treatment experiences only.

1× Verified treatment experience review by a credentialled Beauty Insider reviewer
1× Short-form video — treatment walkthrough, before & after, or clinic tour (for Reels & TikTok)
TTL Soft Copy Endorsement Badge for your clinic website, social & collateral
Editorial review feature published on beautyinsider.sg
Book & Go appointment link integrated in the review
Video is whitelabel-ready — yours to use across all your channels
Reviews permanently indexed on Google
No product sampling — treatment experience focus only
No product photography — treatment editorial visuals only
💡 Strategic tip: Embed the Book & Go link directly in your TTL review — turning a reader into a confirmed appointment. The review stays live permanently on Google, building your clinic's trust profile long after the campaign closes.
See example: beautyinsider.sg/tried-tested-loved-establishments
🎬 Yours to Keep & Reuse

Exclusive Article + Short-Form Video

Best for: Signature treatment showcases · new service launches · social content

A dedicated standalone editorial feature about your clinic or signature treatment, paired with a short-form video — optimised for Reels, TikTok, and web embed. Full whitelabel rights. Examples: Founder / Doctor Interview · Signature Treatment Deep Dive · Clinic Opening Feature

1× Dedicated article (800–1,000 words) — treatment deep dive or founder/doctor interview, SEO optimised
1× Short-form video — clinic tour, treatment walkthrough, or doctor Q&A (Reels / TikTok ready)
100K+ organic reach per article on beautyinsider.sg
250,000+ guaranteed impressions across Beauty Insider Singapore network
Full whitelabelling rights — no ongoing licensing
Book & Go appointment link embedded in article
Amplified via EDM + Instagram + Facebook + TikTok
💡 Strategic tip: The video is fully whitelabelled — use it on your website, Instagram, TikTok, booking page, and patient welcome screens. One campaign, assets that work everywhere.
See example: beautyinsider.sg/clinic-feature-interview
🌟 Authority & Credibility

Founder, Doctor & Establishment Spotlight

Best for: Doctor profile building · new clinic opening · authority in your specialty

In-depth editorial feature for clinic founders, medical directors, aesthetic doctors, and new establishment openings. Builds lasting authority with Singapore's most engaged beauty and wellness audience. Examples: Clinic Opening Feature · Doctor Profile · "Meet the Expert" Interview · Clinic Anniversary Story

Long-form editorial feature (1,200+ words) — clinic story, doctor profile, or treatment philosophy
Founder / medical director narrative crafted by senior Beauty Insider editors
100K+ organic reach per article
Book & Go appointment link integrated throughout
Amplified across EDM blast, Instagram, and Facebook
Permanently indexed on Google — authority that compounds over time
Ideal for new clinic openings, new doctor introductions, brand repositioning
💡 Strategic tip: Share this editorial with patients researching your clinic, corporate health partners, and insurers you want to work with. Editorial authority that paid advertising cannot replicate.
See example: beautyinsider.sg/clinic-spotlight
Section 08 Integrated Growth Tiers
6-Month Singapore Visibility Strategy

Bundled. Discounted.
Built to fill your calendar.

Unlike paid social ads that stop the moment you stop spending — Beauty Insider treatment features and clinic reviews stay live permanently, keeping your establishment discoverable and bookable month after month.

Deliverables Tier 1
Visibility Starter
Tier 2
Authority Builder
Tier 3
Market Dominance
À La Carte
Annual Special Reports (Treatment Guides)1.5M guaranteed impressions via Meta · per report 2× Targeted Reports 3× Targeted Reports 4× Targeted Reports SGD 2,500 each
TTL — Verified Treatment Review + Video1× reviewer · 1× short-form video · Tier 3 only 1× Review + Video SGD 4,800 each
Exclusive Article + Short-Form Video100K+ reach · whitelabel rights 1× Article 1× Article + Video SGD 5,800 each
Founder / Doctor / Establishment SpotlightLong-form editorial authority · Tier 3 only 1× Feature SGD 4,500 each
EDM Blasts18,000+ active subscribers 1× Blast 3× Blasts 5× Blasts Custom rate
Book & Go IntegrationDirect appointment link in all content ✓ Included ✓ Included ✓ Included All tiers
Guaranteed Reach (Meta) 3M 4.5M 7.5M
À La Carte Value SGD 5,000 SGD 7,500 SGD 19,600 Save up to 36%
Bundled Investment SGD 4,800Save 4% · SGD 200 off SGD 6,500Save 13% · SGD 1,000 off SGD 12,500Save 36% · SGD 7,100 off Contact us

💡 How to deploy: Use Tier 1 to get your establishment featured in the most-searched treatment guides for your specialty — permanent SEO presence with 1.5M Meta-boosted impressions per report. Step up to Tier 3 for your flagship offering — adding a verified TTL review, an exclusive article and video asset, and a founder/doctor spotlight that builds the authority needed to convert high-value first-time bookings. Every tier produces permanently-indexed content that keeps filling your calendar long after the campaign closes.

Section 09 Proven Results
Proven Results · Treatments & Services

Customers who trusted us.
Results that speak.

TTL Establishment Musée Platinum Tokyo Singapore

TTL Event — Treatment Awareness & Bookings

Beauty Insider partnered with Musée Platinum Tokyo Singapore for a TTL-verified establishment campaign, driving treatment awareness and direct booking enquiries through verified editorial coverage.

Campaign: Verified treatment experience review + short-form video
Result: "We are excited and look forward to more events like this from Beauty Insider."
Outcome: Increased brand visibility, new booking enquiries, permanent Google indexing
Still live on beautyinsider.sg — driving discovery and enquiries today
Special Report Singapore Aesthetic Clinics

Singapore Aesthetic and Beauty Treatments Guide

Comprehensive treatment buying guide covering Singapore aesthetic and beauty treatments for safer, smarter skin care choices — permanently indexed on Google and driving consistent organic discovery.

Format: Special Report — "Singapore Aesthetic & Beauty Treatments Guide"
Traffic: Consistent top Google results for aesthetic treatment searches in SG
Indexed: Within 72 hours · still live and discoverable years later
Book & Go appointment link driving direct clinic bookings
Post-Campaign Review Clinique (Aesthetic Partner)

Clinique Moisture Surge™ — Treatment & Clinic Partnership

Collaborative editorial campaign combining TTL-verified treatment reviews with targeted beauty content, driving both online awareness and in-store trial conversion across Singapore.

Target: Women 18–35, skincare lovers, clinic visitors
12.1K clicks, 2.49M impressions in the reporting period
Avg. position 23.4 — sustained Google organic presence
Content permanently indexed — driving ongoing awareness and enquiries
Section 10 What Partners Say
Partner Testimonials

Customers that work with us, keep coming back.

"

The team at Beauty Insider has been nothing but an absolute pleasure to work with. Always a step ahead and predicting how our brand can bring value to Singapore.

Akimoto, Director
B.Glen
Brand Partner
"

Video content is relevant and professionally delivered. The advertorial is very well written and precise, with all key points highlighted. Arrangement is flexible and accommodating to my needs.

Joyce Foo, Brand Manager
Life Science, Fujifilm Asia Pacific
Clinic Partner
"

We are excited and look forward to more events like this from Beauty Insider, and we hope to be a part of them again in the future!

Musée Platinum Tokyo Singapore
TTL Establishment Partner
Establishment
"

Despite the pandemic situation in Singapore, our campaign was launched timely, efficiently and professionally. We have genuinely enjoyed working with the team.

Winnie Liw, CEO & Founder
Kingdom of Esther Pte Ltd
Treatment Partner
"

First time working with a media company — it was a great experience. The team is very reachable, responds fast, and always provides very helpful advice.

Belle, Co-Founder
Mia.Jane
New Partner
"

I'm very happy to work with Beauty Insider. The team are always very nice and patient — extremely responsive, follow up and explain every detail.

Nannie, Marketing Executive
Cute Press
Establishment Partner
Section 11 Who We Work With
Establishment Types

From aesthetic clinics to wellness spas —
we cover the full spectrum.

🏥 Aesthetic Clinics 💆 Wellness Spas 💇 Hair Salons ✨ Laser & Skin Centres 🦷 Dental & Smile Clinics 🏋️ Slimming Centres 💅 Nail Salons 🧖 Facial Spas 🪮 Brow & Lash Studios 💪 Body Contouring Clinics 🌿 TCM & Holistic Wellness 🩺 Medical Aesthetics 💃 Beauty Schools & Academies 🫁 IV Drip & Wellness Clinics
2,000+
Brand & Clinic Partners
Beauty Insider partners with Singapore's leading clinics, salons, spas, and wellness establishments — helping them get found, trusted, and booked by Singapore's most engaged beauty and wellness audience.
Section 12 How It Works
Process

From first conversation to
fully booked calendar — fast.

01

Tell us your goal

Submit the enquiry form or contact our team directly. We respond within one business day — no generic proposals pushed.

02

We match the right solution

We align the right package to your clinic type, treatment focus, and growth objective — Special Report, TTL, or full bundle.

03

Treatment review goes live

Our editorial team handles content production. You review before publish. Indexed on Google within 72 hours — with Book & Go integrated.

04

Your investment keeps earning

Treatment features and clinic reviews stay live permanently — driving ongoing discovery, trust-building, and appointment bookings at zero ongoing cost.

Section 13 Ready to Fill Your Appointment Book?
Get in Touch

Ready to be discovered, trusted,
and fully booked?

Tell us about your establishment and what you're trying to achieve — we'll come back with the right solution in one business day.

🌐 beautyinsider.sg
🏢 mapletreemedia.com
📅 Book & Go: beautyinsider.sg/book-and-go
🇸🇬 Mapletree Media Pte Ltd · Singapore

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